Marketing & Sales
Learn Marketing. Learn Sales. Create Value. Generate Revenue.
A practical step-by-step guide to market and sell Balloon Drawings & AS9102 FAI Reporting software to Bengaluru Aerospace & Defence MSMEs.
- Customer
- Pain
- Marketing
- Sales
- Value
- Revenue
| No. | Characteristic | Requirement |
|---|---|---|
| 1 | Length | 120 ±0.1 |
| 2 | Height | 60 ±0.05 |
| 3 | Bore | Ø12 H7 |
| 4 | Holes | 2× Ø6 |
| 5 | Corner radius | R4 |
One question
Can we solve a real customer problem well enough that they will pay for it?
Every stage answers one part of it. Choose a stage.
01 / 07 · Customer
Who has the problem?
Our customer
Who are we trying to help?
A Bengaluru aerospace or defence manufacturer that makes parts to drawings — and four people inside it. Choose one.
Step 01: Understand the Customer →CustomerBengaluru Aerospace / Defence MSME
Approves the purchase
Business Owner
The Owner or Managing Director decides whether to spend. Cares about delivery, customers, cash — and whether the team will actually use a new tool.
The problem
Understand the Work Before Selling the Software
From drawing to approval. Choose a stage to see what happens, what to ask and where pain might be.
01 / 07 · Drawing
- What happens here?
- The customer's engineering drawing arrives — for a new part or a revised one.
- What should we ask?
- What happens when a new or revised drawing arrives?
- How often do drawings change?
- What pain might exist?
- A revision may force earlier work to be redone.Hypothesis — Validate with Customer
The 10-Step Journey
Ten Steps From Customer to Revenue
01
Understand Customer
Who does the work, who feels the problem, who decides.
Open Step 1: Understand Customer →02
Find Pain
Map the FAI workflow and find where it may hurt.
Open Step 2: Find Pain →03
Learn Marketing
Marketing means giving the right customer a reason to talk.
Open Step 3: Learn Marketing →04
Generate Leads
Find, research, prioritise, then contact.
Open Step 4: Generate Leads →05
Learn Sales
Sales means helping the customer make a good business decision.
Open Step 5: Learn Sales →06
Talk to Customer
Ask about their work. Listen. Agree a next step.
Open Step 6: Talk to Customer →07
Demonstrate Value
Show only what addresses their confirmed pain.
Open Step 7: Demonstrate Value →08
Pilot
Prove value before asking for a bigger commitment.
Open Step 8: Pilot →09
Proposal & Close
Turn proven value into a purchase order.
Open Step 9: Proposal & Close →10
Revenue & Profit
Keep the customer succeeding, and build profit.
Open Step 10: Revenue & Profit →
Live Case Study
Balloon Drawings & AS9102 FAI Reporting
- Product
- FAI Engineer
- Customer
- Bengaluru Aerospace & Defence MSMEs
- Customer problem
- To be validated with customers.
Today · Day 01 · Step 01 Understand Customer
Understand the Customer
Understand what type of Bengaluru aerospace / defence company may need FAI software.
- Do
- Research 5 Bengaluru aerospace / defence manufacturing companies, from public sources.
- Result
- 5 researched companies
Win–Win–Win–Win
Four Wins
A sale is only good when the customer, the business, the team and the product all win.
01
Customer Wins
- Lower manual effort
- Better workflow
- Reduced rework
- Improved traceability
- Faster preparation
02
Business Wins
- Revenue
- Profit
- Customer relationship
- References
- Repeat business
03
Team Wins
- Marketing skills
- Sales skills
- Customer experience
- Industry exposure
- Commercial capability
04
Product Wins
- Customer feedback
- Better product
- Stronger market fit
- Evidence
- Future opportunities
Customer wins are what we aim for, not what we promise: each one is measured with the customer before anyone claims it.
Internship
12-Week Guided Internship
The 10 steps are open to everyone. The internship is one guided way through them, with mentor reviews.
Mention “Marketing & Sales internship” when you get in touch.
- Mode
- Hybrid
- Positions
- 6
- Selection
- Online Interview
- Certification
- Certificate of Completion + Internship Certificate
Eligibility
- MBA / BBA students
- Graduates
- Working professionals
- Startup founders
- Aspiring entrepreneurs
- Business-development aspirants
- Serious learners interested in B2B marketing and sales
Program details will be shared with shortlisted participants.