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Revenue Cockpit

Know what can become revenue

Market evidence and qualified pipeline in one place. Raw leads never count as pipeline.

Synthetic Demonstration Data
Pipeline work begins on Day 39. You are on Day 1 — explore it now; nothing here is required yet.
Synthetic Demonstration Data — fictional companies, not real customers or opportunities.

North Star

Qualified Revenue Pipeline Created

₹1,80,000

An opportunity counts only with all six:

  • Right account
  • Validated problem
  • Relevant stakeholder
  • Plausible technical fit
  • Plausible commercial fit
  • Agreed next action
Accounts
3
Meetings
0
Validated pains
0
Qualified opportunities
1
Pilots
0
Proposals
0
Pipeline ₹
₹3 lakh
Weighted ₹60,000
Revenue ₹
₹0
Contracted only

Opportunities

Stages move on customer commitment, not on your activity. Every opportunity needs a next action and a date.

  1. Research0
  2. Contacted0
  3. Discovery1
  4. Qualified0
  5. Demo0
  6. Evaluation1
  7. Pilot0
  8. Proposal0
  9. Negotiation0
  10. Won0
  11. Lost1

  • Orion — quality team workflow evaluation

    Orion Precision Aero Pvt Ltd

    ₹1,80,000

    Synthetic Demonstration Data76 · DevelopQualified pipeline

    Next: Agree pilot success criteria with the quality head · 4 Nov 2026

  • Vega — FAI package preparation

    Vega Aerospace Components

    ₹1,20,000

    Synthetic Demonstration Data55 · NurtureQualification 4/6

    Next: Second discovery call with production head · 7 Nov 2026

  • Akash — documentation review

    Akash Defence Machining

    ₹90,000

    Synthetic Demonstration Data28 · Do Not Chase YetQualification 1/6Stop / Continue flagged

    Closed.

Pilot charter From Day 37

Define success before the pilot starts. A pilot that cannot fail cannot prove anything.

Open the pilot charter
Never allow a pilot to be successful without predefined criteria. Use non-controlled drawings the customer chooses and explicitly authorises.

Plan

Pilot charter

Proposed

For example: preparation hours per drawing, measured on the last three FAIs.

Reference only — never upload or paste drawing content here.

Measurable and agreed before the start: what result leads to which decision.

Evidence

Measurements

Decision

Status and decision

Passed stays unavailable until success criteria and a baseline are recorded.

Decision log

Every decision names its evidence and what would make it wrong — so it can be revisited, not defended.

Log or review decisions (0)

New

Log a decision

A decision needs its evidence and what would invalidate it.

Examples: Focus on precision-machining suppliers · Approach the Quality Head before procurement · Use a sample-drawing evaluation · Change the pricing hypothesis · Stop pursuing low-volume accounts

No decisions logged yet.

    Revenue model

    Revenue is a system, not a wish. Work backwards from the target; check that winning a customer pays.

    Revenue math — from target to outreach

    Revenue is a system, not a wish

    Revenue Math Engine

    Work backwards from the target. Example rates are placeholders — replace them with your own measured conversion rates.

    ₹30 lakh

    ₹1,50,000

    1. 4,175Outreach required
    2. 334Meetings required
    3. 100Qualified opportunities required
    4. 50Proposals required
    5. 20Customers required
    Required qualified pipeline
    ₹1.5 crore
    Pipeline coverage
    5.0× target

    Required Pipeline = Revenue Target ÷ Expected Win Rate

    Unit economics sandbox

    Is the model scalable?

    Unit Economics Sandbox

    If winning a customer costs more than the gross profit expected from that customer, is the sales model scalable? Use your own measured inputs — no benchmark values are built in.

    Everything spent to win one customer, including people's time.

    Gross profit per customer per year
    ₹1.1 lakh
    CAC payback
    6.9 months
    Plus a 4-month sales cycle before the first payment.
    Lifetime gross profit (10-year cap)
    ₹4.5 lakh
    Expected customer life 3.8 years.
    Lifetime value ÷ CAC
    7.5×

    Lifetime gross profit covers the cost of winning the customer. Check the payback period against your cash runway.

    Pricing models (from Day 54)

    • Seat

      Per named user. Simple; scales with the team.

    • Site

      One price per location. Easier for procurement; less tied to usage.

    • Annual subscription

      Recurring, budgetable; renewal depends on adoption.

    • Perpetual + maintenance

      One-time licence with yearly support. Some MSMEs prefer capital purchases.

    • Pilot

      Time-boxed, scoped evaluation; paid or unpaid by policy, always with success criteria.

    • Enterprise

      Negotiated scope, deployment and support for larger customers.

    • Service / integration

      Implementation, training or integration work priced separately.

    Interns propose pricing hypotheses; they never quote. Commercials come from approved policy after scope is understood.

    After the sale: Land → Adopt → Expand → Renew → Refer
    More usersMore quality engineersAnother siteMore part familiesEnterprise deploymentIntegrationsAdditional modulesAnnual renewalSupportPartner referrals

    Adoption and success metrics come first; expansion is not always appropriate.