Business Strategy
EV Startup - Building Organisational Structure
7 Fundamental Activities to build a stable and successful EV business and 3 Key Changes to ensure growth without the startup owner.
Fundamental Framework
7 Fundamental Activities
The bedrock of a stable and successful EV business
1. Marketing
Goal: Lead Generation
Prerequisite: Understand the product, features or service which we are marketing
- How we can solve customer problem?
- Grab Attention
- Add Values
- Establish Credibility
- Build a Relationship
- Generate Leads (Enquiry)
Tip: Social Media -> Education vs Entertainment vs Story Telling
Tip: WhatsApp, Instagram, Facebook, LinkedIn, YouTube
2. Sales
Goal: Revenue Generation
Prerequisite: Understand the product, features or service which we are selling
- Understand the customer requirements.
- Pitch the product or Service
- Handle Objections
- Make the offer
- Negotiate & close the deal
- Revenue Generation
Tip: Understand customers needs, dreams and challenges
3. Operations
Prerequisite: Understand the product, features or service which we are selling
- Deliver Value
- Happiness
- Research & Development
- New Product
- New Service
4. Legal
- Contracts
- Customer contracts
- Employee contracts
- Vendor contracts
5. Accounts
- Accuracy
- Compliance
- Reporting
6. Human Resources
- Recruitment
- People Development
- Happiness
- Retention
- Culture Building
7. Management
- Strategy Management
- Holistic Goals -> Financial & Functional
- Business Model -> Profitable & Scalable
- Functional Management
- STRATEGY -> To achieve results
- SYSTEMS -> To track & achieve consistency & quality
- Team building
- System Building
- Revenue Generation
- Review
- People Management
- Hire based on A.S.K. (Attitude, Skills, Knowledge)
- Develop People via consistent, Respectful, Specific Feedback
- Scientific Salary Appraisals (Transparent Appraisal System)
- Result Goals
- Attitude, Skill & Knowledge Goals
- Monthly review & feedback system (1:1 reviews)
- Fire the wrong people (cheating, stealing, & Sexual Harassment)
Tip: Business Model canvas
Tip: Never hire for job title, instead list the tasks for each activities.
Tip: Hire based on A.S.K.: Assessment (A->Attitude), Assignments (S->Skills), Test paper (K->Knowledge)
Scaling Framework
3 Key Changes
To Build a Business to Grow without Startup Owner
1. Enhance Clarity
- Business Financial Goals (Ex. 100cr in 5 years)
- Functional Goals for all 7 functions (Marketing, Sales, Operations, Legal, Accounts, HR, Management)
2. Enhance Capability
- STRATEGY: Learn how to create a scalable & profitable business model
- SYSTEM: Learn how to design functional systems
- TEAMS: Learn how to hire, develop, appraise, fire
3. Enhance Courage
- To give
- To make decisions
- To invest (Money for R&D, Innovation, Learning, Skills Development, Marketing)
Reference & CREDITS
rajivtalreja@quantumleap.co.in